As people become more conscious of the challenges facing our world, spending on ethical products continues to rise.

‘Ethical’ can mean many things. To us, it means overall positive social impact, through fair selling of products made as sustainably as possible. 

We’re nearing our second birthday and our values are just as important now as they were on day one.  Our spring ethical fashion round up should help signpost you to some of the growing number of brands who are doing good, while helping you to look good.

Tweet to tell us what your idea of ethical fashion is – and let us know who we’ve missed out in the list below!



These top quality socks come in a range of funky colourways and are made in England.

Most impressive is their “Wear a pair, Share a pair” scheme: for every pair of Jollie’s bought, a pair is given to a local homeless charity.

Fun fact: both Jollie’s and Bird were founded by someone called Ed.  Different guys, similar passion to help people both look good and do good. 


Not only do OutsideIn make achingly cool clothes and accessories, but every one of their products comes with an extra garment or blanket for you to personally give to someone in need.

They’re unafraid to make bold statements about their long term mission.  Check this out:

Homelessness is a vastly misunderstood issue because we confuse it with houselessness. Houselessness is a physical state. Homelessness is a heart condition. One that cannot be solved by physical things like houses, clothes, or food alone. Hopelessness and loneliness are the two biggest problems our modern world faces.

We discovered Oi through their partnership with Jollie’s, and we’re super glad we did. 

OutsideIn WebsiteInstagramFacebook



Ditch The Label

To help raise funds and awareness of the charity’s mission to end bullying, Ditch The Label sell fashionable merchandise.

We love how the pieces cover a range of slogans, from ‘love conquers hate’ to ‘’good vibes only’.

Ditch The Label don’t play small.  They undertake projects including innovative research into the nuances behind different types of bullying. They estimate they help one young person impacted by bullying every three minutes!

Ditch The Label WebsiteInstagramTwitterFacebook



Sancho’s were a fellow runner-up in the 2017 Santander Universities Entrepreneurship Awards (as The Sustainable Clothing Company, University of Exeter).

Kalkidan and Vidmantas founded the shop in 2014, and now have two outlets in Exeter’s Fore Street.  They stock a range of ethical brands, as well as their own creations.

Sancho’s go the extra mile with events like clothes swaps, and their stunning slow fashion show held at Exeter Cathedral.

They also stock some pretty fab sunglasses

Sancho’s WebsiteInstagramTwitterFacebook



People, product and environment were Finisterre’s three guiding commitments back in 2003, when they set out to make a fleece for cold surfers, and they remain so to this day.  They’re also the first company to address the issue of wetsuit recycling.

You really can buy a whole ethical wardrobe from Finisterre.  Trust us, we’re giving it a good go: next up on the list is the Rissa Shirt Dress

Finisterre were recently awarded the lauded status of BCorp.  This means they meet “rigorous standards of social and environmental performance, accountability and sustainability”.